When SMACK/URL announced its "Summer Madness 3" card, some were surprised that DNA was not billed to perform at the annual Battle Rap event. DNA, who performed at "Summer Madness" and "Summer Madness 2" addressed his not being scheduled to appear at "Summer Madness 3" with a verse about the event and an exclusive interview with HipHopDX.
The verse DNA released features commentary on this year's "Summer Madness 3" and it acts as DNA's response to a recent blog from SMACK, who said some of the more known battle rappers have not been delivering quality performances.
"SMACK dropped a blog saying top tier battlers need to become more motivated and take their craft serious, so I decided to do so and drop a round getting at everyone on the 'Summer Madness 3' card and have some fun lyrically and let URL know I'm still willing to battle," DNA said in an exclusive statement to HipHopDX. "I took SMACK's blog as being a good and bad. Good [because] it's gonna make a lot of us top tier battlers step it up. [But it was] bad because some battlers feel like he took shots and the way he went about it was wrong."
DNA also said he understood that some of the more notable figures in the Battle Rap circuit were not taking their work seriously.
"Yeah, some of them weren't," DNA said. "But its a lot of stuff behind-the-scenes that can make an artist unmotivated. Me playing devil's advocate, I see both sides. As a company, you want your product to perform to its fullest capability, but if the product isn't happy then it's hard to do that."
DNA was asked about the "behind-the-scenes" matters.
"I mean I don't know everyone's situation," DNA said. "But money is the root to all evil. I'll just leave it at that."
So while DNA isn't scheduled to battle at this year's "Summer Madness 3," he still took time to discuss the current card, which features Daylyt versus Swave Sevah, Arsonal versus K-Shine, Math Hoffa versus Serius Jones, Big T versus O-Red, Calicoe versus T-Rex, JC versus John John Da Don, Tay Roc versus Ill Will and Jaz the Rapper versus Ms. Hustle.